10 Super Bowl ads from advertisers that don’t exist anymore


The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

Bob Riha | Liaison | Getty Images

When a brand shells out big bucks to advertise on the most-watched event of the year, it usually hopes it’s investing for the long haul.

But some companies that have advertised during past Super Bowls don’t exist anymore. For instance, some companies advertised during the “Dot Com Super Bowl” in 2000 and pulled the plug just months later. Quibi is a more recent example: It premiered an ad during the 2020 Super Bowl ahead of its release last year and then said in October it would be shutting down.

Here’s a look back at 10 Super Bowl ads from companies that no longer exist.


Last year, Quibi ran a spot titled “Bank Heist” as it prepared to launching April 2020. The thirty-second spot showed bank robbers waiting for their getaway car — apparently, enough time to watch a short Quibi video. Then, six months after its debut, the company announced it was shutting down. 



Ameriquest Mortgage 







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